Transamerica Life Bermuda has introduced a redesigned logo as part of its upcoming rebranding, set to take place in March. This move follows a similar brand update by Transamerica in the United States and underscores the company’s continued alignment with the Aegon Group.
The new logo retains the iconic gold color that has long been associated with the brand, while incorporating the renowned Transamerica pyramid alongside the tilted Aegon square. This design strengthens the visual connection to the Aegon portfolio, signaling a unified corporate identity.
Additionally, the company has chosen the modern Forever Forma font for the brand name, aiming to create a more approachable and contemporary look.
The updated logo will be rolled out across all company platforms starting in March, with new materials appearing on the company’s website and digital portals shortly thereafter.
Jeremy Young, Chief Commercial Officer of Transamerica Life Bermuda, emphasized the significance of the rebrand in a statement: “As we write the next chapter of our business story, our refreshed look and feel will be accompanied by new business initiatives designed to enhance our proposition and how we safeguard generations of wealth – both now and in the years to come.”
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