Ping An Insurance has maintained its position as the world’s most valuable insurance brand for the ninth consecutive year, according to the Brand Finance Insurance 100 2025 report. With a brand value of $33.6 billion, Ping An continues to lead the global insurance market.
Meanwhile, Japan’s Nissay/Nippon Life Insurance emerged as the fastest-growing brand, experiencing a remarkable 94% growth, reaching a brand value of $9.2 billion. This surge is attributed to rising revenues and strategic acquisitions that have enhanced its market position.
In India, the combined brand value of the Life Insurance Corporation (LIC) and SBI Life reached $14.9 billion, marking a 35% year-on-year increase. LIC alone saw a 36% rise in brand value, reaching $13.3 billion, securing 12th place globally, and earning recognition as the third strongest insurance brand worldwide.
LIC’s success is reflected in its impressive Brand Strength Index (BSI) score of 87.9 out of 100, driven by strong familiarity and appeal metrics within its home market.
SBI Life also saw significant growth, with a 27% increase in brand value to $1.6 billion. This jump led to a 13-place improvement in its global ranking, moving up to 74th. The growth is attributed to SBI Life’s strategic diversification of its product offerings, including unit-linked plans, term insurance, and annuity products, designed to cater to evolving customer needs.
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