Embedded insurance is now the fastest-growing way to sell personal insurance products, according to new data from GlobalData’s Q1 2025 survey.
The poll, conducted across Verdict Media websites, included feedback from more than 170 insurance professionals. Of those surveyed, 31.6% said embedded insurance has the most growth potential among distribution channels.
This share was significantly higher than the 18.4% who supported direct-to-consumer models and the 17.2% who favored traditional broker networks.
Embedded insurance offers coverage directly at the point of sale. For example, it can be included with airline tickets, added during car purchases, or bundled with electronics at checkout. This model reaches consumers who might not actively look for insurance and simplifies the buying process.
Beatriz Benito, Lead Insurance Analyst at GlobalData, said embedded insurance can help insurers lower marketing costs. She added that it may also lead to more competitive pricing for customers.
As insurers look to expand their reach, embedded insurance is quickly becoming a key part of their growth strategy.
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