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P and C Insurance Sector Faces Demographic Shift by 2050: Capgemini

by Celia

The property and casualty (P&C) insurance market is expected to undergo significant changes by 2050, with demographic shifts playing a major role in reshaping the industry. A new report from Capgemini Research Institute reveals that the global dependency ratio will rise dramatically in the coming decades, posing new challenges and opportunities for insurers.

Rising Dependency Ratio and Its Implications

According to Capgemini, the global dependency ratio—defined as the number of people not working compared to those who are working—is expected to increase to 26% by 2050. In 2024, this ratio stood at 16%. In regions outside of Africa, where the population is generally younger, this ratio will rise even more sharply to 31%, up from 18% today. This demographic shift means that fewer working-age individuals will be supporting a growing senior population, which will impact economic structures and consumer behaviors.

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Shifts in Consumer Spending Habits

As the population ages, consumer priorities are changing. Around 45% of consumers expect to increase their spending on lifestyle upgrades, such as travel, luxury goods, and home renovations. On the other hand, 70% of consumers do not plan to buy a new house or upgrade their current one. These shifts in spending habits highlight a potential change in the types of insurance products and services that will be in demand.

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Impact on the Insurance Sector

The insurance industry is already responding to these shifts. Insurers are moving toward more modular, preventive service models that focus on real-time risk monitoring. This transition is being driven by several factors, including increasing urbanization and automation. The report predicts that both commercial and personal P&C insurance will be affected by these changes.

Auto Insurance Challenges

In the auto insurance market, insurers will need to adapt to reduced personal vehicle use and a growing reliance on shared mobility options. This shift could alter the types of coverage and policies that consumers seek.

Changes in Property Insurance

Property insurers will also face new challenges. As the population ages, there will be an increased demand for age-friendly, preventive solutions. Insurers may need to offer policies suited to smaller, multi-generational homes that cater to older homeowners or renters.

Commercial Insurance Adjustments

Commercial insurance will also undergo changes as the workforce ages and automation increases. These shifts will result in new risk profiles, and insurers will need to adjust their offerings to meet the needs of businesses operating in an increasingly automated environment.

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Insurers Must Embrace Innovation

Adam Denninger, Global Insurance Industry leader at Capgemini, emphasized that insurers must analyze their portfolios to assess exposure to aging populations and transitional markets. He also noted the importance of enhancing customer experience through the use of artificial intelligence (AI), which could help insurers stay competitive without resorting to price cuts. Despite the fact that 88% of insurers acknowledge the importance of advanced underwriting, only 17% report having mature capabilities in this area.

Conclusion

The demographic shifts forecast for the coming decades will have a profound impact on the P&C insurance market. Insurers will need to innovate and adapt to these changes, focusing on customer experience and leveraging technology to stay competitive in an evolving market.

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