Alaska Airlines is set to make a bold move into the international travel market with new nonstop flights from Seattle to Europe starting in 2026.
Strategic Shift Toward Europe
Alaska Airlines will begin long-haul flights from Seattle-Tacoma International Airport to Europe in the second quarter of 2026. The airline has not confirmed the exact destination yet, but Rome and Madrid are leading options. This will mark the airline’s first direct European service.
Big Vision for Global Reach
Alaska Airlines wants to run up to 12 long-haul international routes by 2030. This move follows the airline’s acquisition of Hawaiian Airlines and its entry into transpacific flights. The goal is to make Seattle a major international hub.
Rome and Madrid Are Top Picks
Rome (FCO) is the most likely first European destination. There is currently no nonstop flight between Seattle and Rome, creating a gap Alaska Airlines can fill. Rome also draws many U.S. tourists thanks to its history and culture. Landing slots in Rome are also easier to obtain than in cities like London.
Madrid (MAD) is another strong candidate. It is a major hub for Iberia, which could offer easy connections for Alaska’s travelers. U.S. tourism to Spain is growing, adding to Madrid’s appeal as a European entry point.
Obstacles to Overcome
Alaska Airlines is not part of a transatlantic joint venture, which could limit its ability to offer smooth connecting flights in Europe. Also, some travelers may be confused by the overlapping international services from both Alaska and Hawaiian Airlines.
Another challenge is the aircraft. Hawaiian Airlines uses Airbus A330s, which may not meet the comfort expectations of long-haul premium travelers. Alaska will need to improve its onboard product to attract high-end passengers.
Seattle is well-placed for flights to Asia, but not as ideal for flights to Europe. Most transatlantic passengers come from the East Coast, so Alaska may face stiff competition.
Next Steps in Alaska’s Growth
Alaska plans to launch two new long-haul routes each year as it builds its global presence. The airline has joined the oneworld alliance, which helps create more partnerships with other global carriers. However, to stay competitive, it may also need to update its long-haul aircraft fleet.
This upcoming route to Europe will test Alaska Airlines’ ability to grow internationally. The outcome will shape its place in the world of global aviation.
Conclusion
Launching long-haul flights to Europe from Seattle will be a major milestone for Alaska Airlines. If the airline can overcome current hurdles and build strong partnerships, it could become a key player in global travel. All eyes will be on the airline in 2026 as it takes this next big step.
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