Nearly 90% of travellers in Hong Kong now consider travel insurance essential, according to a new study by Allianz Partners. This growing demand is being driven by rising concerns about personal safety, illness, extreme weather, and travel disruptions.
“As the mid-year travel season approaches, we expect travel demand to stay strong across all age groups and continue through the year,” said Vinay Surana, Managing Director for Asia Pacific, Middle East & Africa at Allianz Partners Hong Kong.
The company recently released its first Travel Index 2025, developed in collaboration with Kantar Consumer Link. The study reveals a sharp rise in travel insurance uptake among Hong Kong travellers.
Key concerns include personal safety (53%), falling ill (53%), and extreme weather (52%). The fear of losing travel documents is also significantly higher among Hong Kong travellers (43%) compared to the Asia-Pacific average of 31%. This points to a heightened awareness of travel-related risks in the city.
Despite heavy reliance on social media—especially YouTube—for travel planning (77%), only 35% of Hong Kong travellers use safety or alert apps. This is below the APAC average of 38%, suggesting a gap between how travellers get inspired and how they manage risks.
Short-haul travel remains popular, with 50% of respondents preferring destinations within Asia. Most travellers are taking trips that last 5 to 8 days, spending an average of $1,780—slightly more than their peers in nearby countries.
These trends suggest a preference for spontaneous, family-focused travel. However, they also highlight the need for dependable insurance, particularly with 46% of travellers concerned about flight delays and 40% worried about luggage problems.
The Allianz Partners Travel Index 2025 surveyed 500 consumers in Hong Kong between 10 and 16 February 2025. It is part of a wider study that also covers Australia, New Zealand, Mainland China, India, and Japan.
Related topics:
