AIICO Insurance Plc has announced a major public awareness campaign aimed at clearing up common misunderstandings about long-term life insurance.
The initiative comes in response to widespread misconceptions among Nigerians, particularly around the idea that policyholders lose their money if they do not die within the policy term. Industry experts say this myth has discouraged many people from exploring life insurance as a long-term financial tool.
“There’s a widespread belief that life insurance is only useful upon death and that if you outlive the policy term, your contributions are wasted. That’s simply not true,” said Babatunde Fajemirokun, Managing Director and CEO of AIICO Insurance.
Fajemirokun explained that the company’s life insurance products are designed to do more than provide coverage after death. “Our policies also support savings, investment, and retirement planning. They are far more flexible and rewarding than many realise,” he added.
The campaign is part of AIICO’s broader effort to rebuild public trust in insurance and improve financial literacy across the country.
Related topics:
