On Monday, PureHealth announced a strategic transformation of its insurance division, Daman, evolving from a health-focused provider into a comprehensive multi-line insurer. This expansion includes a significant move into the high-growth Property and Casualty (P&C) segment.
Reflecting this broader scope, Daman will be renamed The National Insurance Company – Daman, signaling its strengthened role within the UAE’s insurance landscape.
Key Highlights
The rebranding aligns with Daman’s mission to meet the diverse protection needs of individuals and businesses across the UAE through a wider suite of insurance products.
Shaista Asif, Group CEO of PureHealth, emphasized that this evolution supports PureHealth’s vision of an integrated healthcare and insurance platform, improving customer service and fostering long-term value.
Expanding into P&C insurance enhances portfolio diversification, strengthens risk management, and supports UAE’s broader economic and social development goals.
Khaled Binshaiban Almheiri, Chairman of The National Insurance Company – Daman, highlighted Daman’s two-decade legacy in health insurance and its commitment to delivering trusted, customer-focused insurance solutions.
Daman currently insures over 3 million members with access to a network of more than 3,000 healthcare providers across the UAE.
According to the Central Bank of the UAE, the total number of insurance policies written across all types grew significantly in 2023 to 14.6 million from 8.4 million in 2022, largely driven by growth in property and liability insurance.
This transformation marks a pivotal step in PureHealth’s strategy to become a future-ready, fully integrated insurance and healthcare platform, supporting the evolving needs of the UAE market.
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